March 6, 2013 

Crystal Anderson – Rimmel “Young Fatale” Campaign

Crystal Anderson – 2008 Rimmel Underground

Crystal Anderson - Rimmel “Young Fatale” Print & Retail Campaign

Crystal Anderson – Rimmel “Young Fatale” Print & Retail Campaign

In 2008, Rimmel Underground – one of London’s best known beauty brands decided to tap into the creativity of young beauty consumers in the United States. Designer/Illustrator Shannon Washington was up to the challenge and delivered this amazing piece featuring black runway model Crystal Anderson. The concept involved two women – an Urban Beauty and a Modern Victorian. Washington captured the pulse from London neighborhoods Shoreditch and Brixton as inspiration to help marry the brands British heritage to young, funky women in the United States.

project: 2008, Rimmel U Cosmetics, “Urban Fatale” Print & Retail Campaign
duties: Concept Writing, Creative Direction & Image Production

client: COTY
brand: Rimmel Underground
agency: MKTG/US Concepts
photographer: Andrew Matusik
hair: Tippi Shorter
makeup: Robin Schoen
styling: Pamela Watson
illustration: Shannon Washington
venue: 12-city mobile tour

See more of Washington’s amazing work :source

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